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Chapter 2: Products and services for the BOP

Page history last edited by shelyn 14 years, 1 month ago

Chapter 2: Products and services for the BOP

 

Amazon Link:

 

What I expect to learn?

I expect to learn about how the BOP helps to progress in products and services.

 

Quote:

“Getting the right combination of scale, technology, price, sustainability, and usability requires that managers start with a “zero-based” view of innovation for the BOP markets.”

 

Review:

BOP markets focus on price performance of products and services. BOP problems are solved in advanced technologies. BOP markets to transportable across countries which gain scale to the market. They also accustomed to resource wastage such as conserving resources: eliminate, reduce, and recycle. Product development must have understanding of functionality. Knowledge of customer on product usage is important for them to understand the product well. BOP market needs price-performance where is not about lowering the price but giving necessary development. Advanced technologies have a big help to the BOP market where as the market use technology their progress are more accurate. The solution in making market salable is being sustainable and ecologically friendly. This means that it will enable you to focus on helping environment. They should consider the opportunity in BOP markets to redefining process to suit infrastructure. The customer must know how to use and what can be their benefit of the product. If these things are consider by the BOP it will be a big help for them.

 

What I Learned?

·        BOP market principle

 

Integrative Question:

1.      What can the BOP market principle help?

2.      What are the BOP market principle?

3.      What is the main point of the author?

4.      What can we do to improve product and services?

5.      What are the things to consider in having good products and services?

 

 


 

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