Chapter : Casas Bahia: Fulfilling a Dream

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What I expect to learn?

I want to learn what are the ways in fulfilling a dream.

Quote:” It is all about fulfilling the customer dream. My sales agent has to be very well-dressed, shaved and always smiling. If he has a personal problem, he cannot come to work. I will never allow him to transmit to my customer anything but perfection.”

Review:

Casas Bhia believes to be true to its customer. Culture and Philosophy are important to success. Casas Bahia customers have no formal or consistent income. They are primarily maids, cooks, independent street vendors, and construction workers whose average monthly income is twice the minimum wage. Brazil’s competitive landscape of the retail industry is constantly changing based on product offerings, geography, and target population. Because of no new errands, the competitive concentrations are for few companies only. Casas Bahia has developed a system that can analyze data from multiple points of view such as individual store, group of scores, region city, and even product category, individual product line. The finance in informal market is twice big as the formal market. Client information is important on Brazil bureau to provide only positive or negative information of the customer. Their banking system is highly profitable. Casas Bahia developed an innovative approach to serve poor population. Training are giving basic knowledge and importance of personal grooming to their employees. The role of technology at Casas Bahia is within the three guiding principle: productivity, low-cost operations and client satisfaction. Casas Bahia faces long term plan for success.

What I Learned?

• Casas Bahia
• Achieving success in business

Integrative Question: